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May 13, 2009

Nerd Culture Lives On

As computers and technology became more prevalent in everyday life, one would think that the stereotype of the computer nerd would have faded away. This has not been the case, according to University of Illinois at Urbana-Champaign professor Lori Kendall. The negative stereotype of the nerd as a white male with glasses, poor social skills and a command of obscure knowledge remains stronger than ever in popular culture. Kendall's analysis has found that the nerd continues to be a common stock character in movies, TV shows, and advertisements. This stereotype may actually be driving women and minorities away from careers in information technology. Kendall believes the stereotype is rooted in a deep-seated uneasiness with computer technology and its influence on our lives.

Posted by BlogAuthor1 at May 13, 2009 5:03 PM
category: Humor | Technology Industry


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