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February 5, 2009

"Survival of the Fittest" Marketing

A software program which uses a genetic algorithm to develop consumer product marketing? That's the concept behind IDDEA (Interactive Discovery and Design by Evolutionary Algorithm), an innovative system owned by a Massachusetts-based company called Affinnova.  Developed in the 1990s by two M.I.T. engineers, the software has been used to help dozens of companies create marketing strategies, including Proctor & Gamble, Wal-Mart and Capital One.

Businessweek.com describes how Affinnova worked with office supply superstore Staples to create a paper product marketing strategy.

Posted by BlogAuthor1 at February 5, 2009 5:34 PM
category: Evolutionary Computation


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