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February 9, 2009

Open Innovation and the Raymond Conference

An article in BusinessWeek describes how the concept of open innovation in business was put into practice at the fifth annual Raymond Conference in Rotterdam, held in February 2008. The conference was attended by 17 design managers from companies such as Heineken, Lego, Airbus, and Hewlett-Packard. Conference attendees were asked to collaborate as if they were all part of a single global design company. Their mission was to deliver the best, fastest and most inexpensive design solutions for a broad range of businesses. Designers experienced the chance to look at their businesses from another industry's perspective and learned new ways to share knowledge among designers.

Posted by BlogAuthor1 at February 9, 2009 2:29 AM
category: Design & Engineering

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