About This Blog
Automating Invention is Robert Plotkin's blog on the impact of computer-automated inventing on the law (primarily patent law). The blog also explores the implications of computer-automated inventing for creativity, ethics, and high-tech industry.
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- 271 Patent Blog
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Resources (Law)
- Bitlaw
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Resources (Technology)
- Genetic-Programming.org (John Koza)
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- Affinnova, Inc.
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Recent Entries
- Outsourcing Manufacturing Isn't Just for Large Companies Anymore
- My Book on Invention Automation to be Published by Stanford in Spring 2009
- Gamers Solve Problems in Science and Computing
- Software Improvises Musical Accompaniments
- Computer Simulation Uncovers Evidence of Biological Evolution
- Has Microsoft Really Patented Page Up and Page Down?
- Breaking the Software Development Speed Limit with Agile Programming
- Complexity: Computers Come to the Rescue
- Calculator Dates Back Two Millenia
- Does Google Make Us Dumber or Smarter?
- Relaunch of Automating Invention!
- World Day Against Software Patents
Archives
« Forgetful? Just Upgrade Your Memory | Main | Automated Invention of a Thrombin Inhibitor »
July 28, 2008
Automating Marketing
Affinnova, Inc. has used its "evolutionary optimization" technology to help its clients optimize ad strategies, product package designs, and product promotions. For example, the company used its software to develop a new logo for Cadbury-Scweppe's 7-Up soft drink by displaying millions of possible combinations of design elements (such as backgrounds, color schemes, and logo placements) to consumers in an online selection process which "evolved" the logo in response to consumer preferences.
Posted by Robert at July 28, 2008 10:00 AM
category:
Artificial Invention