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Automating Invention is Robert Plotkin's blog on the impact of computer-automated inventing on the future of invention and patent law.

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July 28, 2008

Automating Marketing

Affinnova, Inc. has used its "evolutionary optimization" technology to help its clients optimize ad strategies, product package designs, and product promotions. For example, the company used its software to develop a new logo for Cadbury-Scweppe's 7-Up soft drink by displaying millions of possible combinations of design elements (such as backgrounds, color schemes, and logo placements) to consumers in an online selection process which "evolved" the logo in response to consumer preferences.

Posted by Robert at July 28, 2008 10:00 AM
category: Artificial Invention